Localization ROI: how to build the business case

At a recent Lokalise webinar, Sophie Krishnan, CEO, and Sahil Gambhir, CPO, discussed the transformative potential of localization in global business strategies, emphasizing its significant return on investment. Despite localization's proven ability to enhance revenue through improved discoverability, conversion, and customer loyalty, many organizations still perceive it as a cost center due to fragmented storytelling and misplaced budget allocations. The conversation highlighted how AI advancements have inadvertently elevated the importance of localization within the C-suite, although often for the wrong reasons, such as the misconception of replacing human translators with AI. The key takeaway is that localization should be reframed as a growth lever with measurable returns, supported by infrastructure that consolidates revenue growth, operational efficiency, and cost savings into a cohesive business case. Lokalise's investments in AI-powered localization tools demonstrate substantial cost reductions and quality enhancements, presenting a compelling case for organizations to adopt a strategic, unified approach to localization to stay competitive in global markets.

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