ChatGPT vs. a localization platform: Which translation solution is right for your business?

AI has significantly transformed the landscape of translation for businesses aiming to expand internationally, with tools like ChatGPT offering quick translations for everyday needs. However, as translation quality demands increase, challenges such as inconsistent terminology and lack of review workflows arise, highlighting the need for specialized localization platforms. While ChatGPT excels in cost-effectiveness and speed for low-volume and simple tasks, it lacks the structured approach and quality controls offered by localization platforms, which integrate AI engines like GPT-5 and DeepL to enhance translation consistency and workflow automation. These platforms are particularly advantageous for large-scale projects requiring collaborative efforts and adherence to strict security and compliance standards. Ultimately, the choice between using ChatGPT and a localization platform depends on factors such as content volume, complexity, and the need for governance, with localization platforms being more suitable for businesses with ongoing, large-scale localization needs.