Serverless computing, which emerged with AWS Lambda in 2014, offers a dynamic cloud execution model where cloud providers manage servers, but it introduces a steep learning curve with specific advantages and challenges. Key pitfalls when adopting serverless include loss of control over infrastructure due to reliance on third-party services, security risks from poorly configured applications, architectural complexity from numerous simple functions and managed services, and difficulties in testing and monitoring due to the distributed nature of serverless systems. Effective strategies to mitigate these issues include conducting risk assessments, configuring precise permissions, understanding distributed system architecture, and investing in robust integration and monitoring tools. Despite these challenges, serverless remains an attractive option for businesses needing rapid market entry, budget constraints, or a focus on business logic, with expectations that improved tools and familiarity with distributed systems will enhance its viability over time.