Logz.io, founded by Tomer Levy and Asaf in 2015, initially aimed to enhance log management using the ELK Stack but soon recognized that logs alone were insufficient for comprehensive system visibility. To address this, they developed Logz.io Open 360™, an observability platform that unifies log, metric, and trace data, offering a more complete view of production environments while focusing on cost-efficiency. The platform utilizes data optimization to reduce unnecessary telemetry data, integrates open-source technologies for interoperability and cost savings, and introduces tools like LogMetrics to convert logs into metrics, thereby lowering costs. Additionally, Logz.io introduces Cold Search for cost-effective log search and invites users to explore their AI-powered observability solutions with a free 14-day trial.