Observability is essential for innovation, yet many organizations face challenges due to high costs, often exacerbated by traditional pricing models that require guessing future data needs and lead to expensive overages. Logz.io addresses these issues with a new consumption-based pricing model, allowing companies to pay only for the data they ingest, thus eliminating the risk of overspending and enabling real-time cost management. This flexible model supports logs, metrics, and traces, allowing organizations to scale usage and budgets dynamically according to their needs, ultimately removing financial barriers to comprehensive observability. By adopting consumption-based pricing, businesses can enhance their observability strategies without fear of financial constraints, aligning costs directly with actual usage and fostering greater innovation and efficiency.