Q&A with Daniel Seravalli, Lead Engineer at Holler: Nailing Observability at Scale

Holler, a messaging technology company known for creating animated stickers to enhance digital conversations, has experienced significant growth, prompting challenges in scaling and managing its technology stack, particularly the ELK stack for log management. Without a fully dedicated operations team, Holler's engineers have had to juggle multiple roles, including DevOps, to maintain service performance. To address these challenges, Holler transitioned to using Logz.io, a managed ELK provider, to alleviate some of the maintenance burden and reduce processing costs by decreasing log volume from over 1 TB to 200 GB per day. The company is also moving towards a microservices architecture, leveraging tools like Amazon's AWS for scalability and efficiency. Throughout its observability journey, Holler has focused on integrating open-source solutions while considering managed services to maintain flexibility and scalability without incurring excessive costs. The company is currently seeking to hire a dedicated SRE/DevOps professional to further enhance its technical capabilities and infrastructure management.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.