In a post exploring best practices for scaling observability, the emphasis is on the importance of managing telemetry data to ensure efficient troubleshooting and cost control during high-stakes events like game launches. The article discusses how collecting and analyzing logs, metrics, and traces can provide crucial insights into system health and performance, although the sheer volume of data generated can often be overwhelming and costly. Strategies such as log parsing, data enrichment, and optimization are highlighted as essential for filtering out unnecessary data, thereby enhancing observability and reducing expenses. Technologies like Logz.io are suggested for simplifying data management, offering tools to de-noise and optimize observability data, which is critical during peak times such as game launches to prevent lags and crashes. The challenges faced and strategies employed by Mediatonic during the launch of Fall Guys are mentioned as a case study, with Logz.io offering a free trial for users interested in exploring its capabilities for scaling observability.