Logz.io, founded in 2015, initially aimed to simplify logging with the ELK Stack by offering Elasticsearch and Kibana as a managed cloud service, but soon recognized the need for comprehensive monitoring. To address this, they introduced an Infrastructure Monitoring product based on Prometheus and a Distributed Tracing product based on Jaeger, creating a unified platform for logs, metrics, and traces. Additionally, they integrated a full SIEM to enhance security visibility through log data. Recently, Logz.io revamped its user interface—New Lookz—to streamline navigation and consolidate product features, which is currently in Public Beta for users to try. The new UI promises a more intuitive experience for cloud monitoring and observability, though users have the option to revert to the previous interface if desired.