Why traditional SaaS playbooks fail for AI-native products

Wave is an AI-native terminal that has grown significantly since its launch, achieving around 3,000 daily active users and 12,000 GitHub stars. The founder has learned that traditional SaaS go-to-market strategies don't apply to AI-native products, prompting them to break several conventional rules, such as prioritizing growth over product-market fit and targeting a broad early customer profile (ECP) instead of a narrow ideal customer profile (ICP). The company focuses on building strong social distribution channels and engaging influencers for co-creation, aiming to create a viral growth loop before achieving product-market fit. Due to the rapidly evolving nature of AI technologies and user expectations, Wave emphasizes velocity and flexibility, considering distribution a valuable asset that can withstand product pivots. Despite not yet solving a "hair-on-fire" problem, Wave aims to address numerous minor user frustrations, leveraging the power of aggregation to create a compelling value proposition.

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