Why not every UX problem needs to be solved

UX design extends beyond merely solving user problems, emphasizing the need to align design solutions with business objectives to ensure sustainability and growth. While creating a seamless user experience is crucial, it must be balanced with the company's economic goals, as focusing solely on user needs may lead to financial instability. This perspective suggests that UX designers should prioritize problems that align with business strategies, rather than addressing every user issue indiscriminately, as demonstrated by an example of withholding a digital receipt feature to avoid potential negative business impacts. Furthermore, UX professionals often struggle to participate in decision-making because they overlook the importance of driving business metrics. Ultimately, the role of a UX designer is to leverage user experience as a tool to achieve business goals, rather than treating it as an end in itself.