What is time to value? Guide and how to calculate

Time to value (TTV) is a crucial metric in product management, measuring the period it takes for customers to experience the value of a product after their purchase. A shorter TTV is beneficial as it enhances customer satisfaction and retention by quickly meeting their expectations and return on investment. Effective strategies to reduce TTV include optimizing onboarding processes, providing intuitive design, strategically launching features, and offering robust customer support. Real-world examples like Amazon's rapid e-book deliveries and fast grocery app services illustrate the impact of low TTV on user satisfaction. By understanding customer needs and streamlining the user journey, businesses can minimize TTV, thereby increasing product success and user loyalty.