What is claymorphism in web design?

Claymorphism is an emerging UI design trend characterized by its playful, tactile appearance with softly rounded corners and a 3D-like quality, drawing inspiration from claymation and offering a more engaging user experience compared to flat design. This style comes as a response to the minimalist flat design's lack of tactility, which, despite its clarity and scalability, can be perceived as cold and generic. The history of UI design has seen a shift from skeuomorphism, which emphasized realistic, dimensional representations, to flat design, which became widely popular for its simplicity and scalability across devices. However, as designers and users seek more engaging interfaces, claymorphism emerges as a potential evolution, integrating the tactile allure of skeuomorphism with the simplicity of flat design. Despite its appeal in specific applications like app icons, avatars, and call-to-action buttons, claymorphism is not yet a universal solution for all UI/UX needs but holds promise for future design innovation.