What is affinity grouping? Definition, examples, and how-to

Affinity grouping is presented as a collaborative brainstorming method that enhances team dynamics by organizing similar ideas into categories to address complex problems and foster engagement. It is particularly useful in situations with chaos, disagreement, or large data sets, and is employed in various scenarios such as new projects, feature replatforming, and improving customer interactions. The process involves stating a problem, discussing solutions, and categorizing ideas, which can be facilitated by tools like sticky notes or digital platforms such as IdeaBoardz and Miro. Real-life examples demonstrate its effectiveness in addressing customer requests, organizing data, and building team relations, as seen in scenarios like a B2C product with a low net promoter score and a team replatforming project during remote work. Affinity grouping not only aids in problem-solving but also acts as a morale booster by making work activities more enjoyable and promoting team collaboration, with tools like LogRocket supporting the method by providing insights into user interactions and app performance.