What is a product analyst: Role, skills, and responsibilities

Product analysts play a crucial role in product management by working alongside product managers to analyze market needs and help shape go-to-market strategies, especially in highly competitive markets. They are responsible for conducting quantitative and qualitative analysis to drive product development, optimize performance, and make data-driven recommendations. Working closely with various teams such as product management, sales, and marketing, they convert product data and customer feedback into actionable plans, sharing insights to improve product capabilities and profitability. The role requires strong analytical, communication, and time management skills, with proficiency in data collection tools and the ability to work cross-functionally. Companies with multiple products and diverse markets benefit from hiring product analysts who can provide unbiased market insights and guide strategic decisions. Although often confused with business analysts, product analysts focus more on market data and product metrics, while business analysts bridge stakeholder communication and gather customer requirements.