Building successful products can be challenging, but cross-functional teams have emerged as a beneficial strategy to streamline the process. These teams consist of "T-shaped" individuals, who possess deep expertise in a specific area while also having a broad understanding of the overall goal and industry. Cross-functional teams enhance collaboration, maintain a clear focus, and reduce dependencies by aligning all members towards a shared objective. However, they also present challenges, particularly in communication, as team members come from diverse disciplines. Effective support for these teams involves defining a clear purpose, identifying necessary skills, and establishing clear working rules to facilitate communication and collaboration. By leveraging the strengths of cross-functional teams, organizations can achieve faster, more effective outcomes, ultimately enhancing product development and innovation.