What does a product manager do? Role and responsibilities

A product manager plays a pivotal role in developing and delivering a company's products by aligning customer needs with business goals and coordinating cross-functional teams. Their responsibilities encompass conducting customer research, creating product strategies and roadmaps, communicating with stakeholders, and continuously evaluating product performance. Product managers must possess a diverse skill set that includes communication, technical understanding, business acumen, strategic thinking, empathy, leadership, and project management. The role often overlaps with that of a product owner, who focuses more on day-to-day operations, but clear distinctions between the two can enhance effectiveness. Success in product management requires a deep understanding of customers, strong collaboration with internal teams, strategic decision-making, and ongoing monitoring of product performance to ensure alignment with market demands and company objectives.