What does a fractional product manager do?

Fractional product managers (FPMs) are part-time, contract-based professionals who provide companies with expertise in product strategy, development, and operations, making them a cost-effective and flexible solution for organizations, especially startups, that cannot afford full-time hires. Unlike product consultants, FPMs are integrated into the company's structure, offering hands-on involvement and long-term commitment to the product development team. They face challenges such as client acquisition, limited organizational authority, income variability, and managing multiple clients, which require strong networking, clear communication, and strategic decision-making based on data. Transitioning into an FPM role involves assessing skills, building a strong portfolio and online presence, networking, and setting competitive pricing, while managing the business effectively requires setting clear priorities, reducing meeting loads, and continuously improving skills and tools.