Validation research techniques to test value and viability assumptions

In product development, assumptions play a crucial role in decision-making and can be categorized into five types: viability, value, feasibility, usability, and ethical considerations. These assumptions, which are beliefs held without proof, must be carefully tested to prevent costly errors. The process of assumption testing involves writing clear assumption statements, mapping them in a two-by-two matrix to evaluate their importance and evidence, developing tests for key assumptions, and analyzing results to guide product development. This methodology emphasizes falsifying assumptions rather than merely validating them, encouraging a mindset shift to explore potential errors early in the development process. Techniques like structured interviews and A/B testing help gather strong evidence to support or refute assumptions, ultimately leading to more successful and user-centric product outcomes. LogRocket is a tool that aids in understanding user experiences by automating data collection and analysis, allowing teams to focus on enhancing design and functionality.