UX vs. UI designers: What’s the difference?

Understanding the difference between UX (User Experience) and UI (User Interface) design is crucial for creating effective and efficient digital products. UX designers focus on the holistic experience by combining user needs, human psychology, and business goals to develop solutions that are desirable, valuable, and usable. They engage in user research, solution ideation, wireframing, and designing user scenarios. Conversely, UI designers refine these concepts visually, ensuring they are intuitive, visually appealing, and coherent with the brand, while also incorporating interaction design and adding elements of joy to enhance user satisfaction. Despite their distinct roles, UX and UI designers must collaborate closely to ensure a seamless user experience. Organizations may choose to keep these roles separate or merge them into one multidisciplinary position, each approach having its own advantages and challenges.