Finding the right platform for hosting a blog can be challenging, as illustrated by the author's experiences moving between WordPress, Posterous, and SquareSpace due to issues with control, management, and user experience. The author ultimately found a solution in the Jamstack movement and static site generators (SSGs), specifically Eleventy (11ty), which offers a flexible and developer-friendly approach without the need for client-side JavaScript frameworks. Eleventy supports various templating engines like Nunjucks, Markdown, and Liquid, allowing for customizable and efficient site creation. It operates by converting templates into static HTML during the build process, enhancing performance and security. The author shares a step-by-step guide on setting up and customizing a blog using Eleventy, highlighting its ease of use, supportive community, and the potential for integration with tools like Tailwind CSS and Netlify for styling and hosting.