Using AI to generate alt text

Alt text, or alternative text, is crucial for enhancing web accessibility and improving SEO rankings by providing meaningful descriptions of images for users who cannot see them, such as those with visual or cognitive disabilities. The lack of alt text is a common failure in web content accessibility compliance, which can lead to poor user experiences and lower search engine rankings. Good alt text should be concise, descriptive, and devoid of subjective language, and AI tools like ChatGPT, AltText.ai, and GoPublish can assist in generating effective alt text. While each tool has its strengths, such as ChatGPT’s conversational refinement, AltText.ai’s SEO customization, and GoPublish’s simplicity, they all offer starting points for crafting alt text that enhances user experience and accessibility. By consistently incorporating alt text, website designers can ensure their content is inclusive and accessible, ultimately leading to a more equitable digital environment.