Types of fonts and when to use them

Understanding typography is essential for creating clean, high-quality websites, as it establishes visual hierarchy, enhances readability, and communicates brand identity. Different font types, such as serif, sans-serif, script, and display, each evoke distinct emotions and serve various design purposes, from conveying elegance to promoting clarity and creativity. Effective font selection involves considering aspects like hierarchy, contrast, and accessibility, ensuring the design is both aesthetically pleasing and user-friendly. Designers should strive for a balance between aesthetics and usability, often limiting font choices to two to maintain clarity. Tools like Fontshare, Fontjoy, and WhatFont can aid in font selection and pairing by providing inspiration and simplifying the design process. Successful typography not only improves user experience but also aligns with the brand's mission, requiring ongoing experimentation and user testing to achieve optimal results.