Privacy-friendly data tracking in React with walker.js

The article explores the concept of first-party event tracking in the context of Google's decision to phase out third-party cookies in Chrome, emphasizing the relevance of privacy-friendly tracking solutions like the walker.js library. It provides a comprehensive guide on implementing first-party tracking using walker.js within a Next.js application, highlighting its benefits such as data ownership, privacy compliance, and the ability to integrate with various analytics destinations. walker.js is portrayed as a versatile tool that simplifies event tracking through HTML attributes and JavaScript, allowing developers to manage and analyze user interactions without relying on third-party data collectors. The article further elaborates on setting up the library, tagging pages, and creating custom events, demonstrating its practical application in enhancing user engagement analysis while maintaining privacy standards.