Opportunity solution trees: Definition, examples, and how-to

Product discovery is a crucial initial step in developing both new features and solutions to existing problems, with the opportunity solution tree (OST) serving as a key tool in this process. Invented by Teresa Torres in 2016, the OST helps product teams visualize and prioritize solutions by linking user problems and desired outcomes with potential solutions and experiments to validate them. This structured framework aids teams in aligning their efforts with business goals, involving cross-functional collaboration among designers, engineers, and product managers to ensure each feature developed is data-driven and contextually relevant. The OST cycle emphasizes the importance of continuous experimentation and iteration, allowing teams to focus on outcomes and validate solutions efficiently. Teresa Torres, through her resources like the Product Talk Academy and her book "Continuous Discovery Habits," offers extensive guidance on mastering the OST method, enhancing product discovery efforts, and ultimately creating customer and business value.