Independent developers often find themselves acting as full-stack engineers, balancing time between frontend and backend development to create solutions like apps, websites, and Alexa Skills. The focus is on creating desirable, user-centric products that prioritize frontend experience, encompassing usability, performance, and aesthetics. While backend components such as RESTful APIs or NoSQL databases are important for delivering these experiences, they are not the primary concern for users. Developers are encouraged to spend minimal time on backend complexities, opting for simplified, serverless architectures like AWS Lambda to streamline maintenance and focus on frontend enhancements. The narrative illustrates a shift from traditional server setups to modern cloud-based infrastructures, using an example of an app for a school that transitioned to a backend using AWS services, emphasizing the ease, cost-effectiveness, and reduced maintenance of such solutions. This approach allows developers to allocate more resources to making the frontend beautiful and efficient, aligning with user priorities while leveraging cloud technologies to manage backend tasks effectively.