Manage SEO in Next.js with Next SEO

SEO is a vital component of marketing, enhancing a website's visibility and ranking on search engine results pages (SERPs), thereby increasing organic traffic and potential business opportunities. Integrating SEO effectively into web projects is crucial for developers, and this can be streamlined in Next.js applications using the Next SEO package. Next SEO simplifies the management of SEO by allowing the inclusion of SEO properties as objects, automatically integrating them into the page head, and supporting features like Open Graph and structured data. It facilitates the use of default SEO properties while allowing for page-specific overrides, supports various Open Graph properties, and provides structured data capabilities using JSON-LD. With the release of Next.js 13, some changes in configuration are necessary, such as managing common meta tags in the root layout and using page.js for JSON-LD components. This approach helps developers efficiently manage SEO across their Next.js projects, ensuring comprehensive and consistent application of essential meta tags and reducing the challenges of SEO management in dynamic web environments.