Leader Spotlight: User feedback and the product roadmap with Rasmus Seeberg

Rasmus Seeberg, VP of Engineering at iPaper, has transitioned from a senior frontend developer to his current role, where he focuses on people management and aligning development plans with product goals. iPaper, which began as a project within a digital agency, specializes in converting print catalogs into digital flipbooks and boasts around 100 million unique sessions monthly. Seeberg discusses the shift from print to digital, influenced by demographics, environmental regulations, and product type, and notes the challenges in creating digital experiences that replicate in-person interactions. He emphasizes the importance of transparent communication about company culture for recruiting and retention, as well as the value of customer feedback in shaping iPaper's product roadmap. While managing performance metrics for products is straightforward, Seeberg finds measuring human productivity complex, advocating for engagement and understanding individual team members' needs and aspirations to foster a positive work environment.