Leader Spotlight: Knowing where customers are aiming, with Ravit Danino

Ravit Danino, SVP of Product Management and Strategy at Totango, emphasizes the importance of understanding customer goals and integrating their feedback into the product development process. With a background in engineering and product management at companies like HarmonyCom, HP, and Marketo, she highlights the value of customer interaction in shaping roadmaps and determining whether to build or buy new technologies. Danino discusses the strategies employed at Totango, such as regular customer meetings and leveraging AI tools, to gather valuable insights for product innovation. She also underscores the need for diverse skill sets within a product management team, which allows for creative problem-solving and effective communication with customers. Her experience with mergers and acquisitions has informed her decision-making process regarding the cost and integration of new functionalities, always considering the customer experience and market opportunities.