Leader Spotlight: Finding your art form, with Ashraf Karim

Ashraf Karim, VP of Product Management at Cisco, discusses her journey from an engineering background to becoming a product management leader, emphasizing the importance of a strong technical foundation and customer-centric approach in product development. With over two decades of experience in transitioning large enterprises toward customer-focused solutions, Karim highlights the need for product managers to possess both product sense and technical aptitude, allowing them to bridge the gap between business and technology. She reflects on her experiences at major tech companies like Google, PayPal, and Verizon, where she developed skills in aligning team efforts, making buy-versus-build decisions, and understanding the nuances of user experience. Karim stresses the importance of simplicity in design, the significance of customer value, and the necessity of creativity and adaptability in product management. She underscores that successful product managers must be able to translate technical complexities into valuable customer experiences while maintaining a strategic focus on innovation and company goals.

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