Leader Spotlight: Creating hybrid methodologies, with Ying Chen

Ying Chen, the Global Chief Product Officer at Covetrus, a company specializing in animal health technology and services, emphasizes the importance of leveraging technology to enhance veterinary practices and customer engagement. With a background in B2B software, Chen applies her expertise to refine Covetrus' go-to-market strategies and develop their cloud-based operating system, Pulse, tailored for veterinary clinics. She acknowledges challenges such as the adoption of new technology solutions like single sign-on (SSO) and adapts to customer needs by introducing internal solutions. Chen is also exploring artificial intelligence to improve prescription management and scheduling. She employs methodologies like Jobs-to-be-Done and Lean Canvas to assess market opportunities and stresses the importance of continuous learning and customer feedback. By embedding within clinics and utilizing customer advisory boards, Chen ensures that Covetrus' offerings align with the evolving needs of veterinary professionals.