Leader Spotlight: Applying an ROI model, with Jason Penkethman

Jason Penkethman, Chief Product Officer at Simpro Group, leverages his extensive experience in private equity and product management to drive ROI-focused decision-making across Simpro's three businesses: Simpro, ClockShark, and AroFlo. He emphasizes aligning these companies, which serve trade professionals like HVAC technicians and electricians, by focusing on service, maintenance, and project work. Penkethman discusses the challenges of merging products and technologies that cater to different customer bases and the importance of balancing immediate impacts with long-term strategies. He highlights the role of accountability, particularly in tying engineering and sales performance to revenue targets, and stresses the significance of maintaining transparency and communication through regular alignment meetings. Penkethman also underscores the need for flexibility and responsiveness in product prioritization amidst market volatility, advocating for close collaboration with customers and scenario planning to adapt to changing needs.