Is the product owner role doomed?

Marty Cagan, a prominent figure in product management, criticizes the rise of product owners, asserting it has negatively impacted the field more than any other development in the past 40 years. He attributes the issue to inexperienced "agile coaches" who inadequately train product owners, emphasizing the distinction between the roles of product owners and product managers. The author shares a personal experience of transformation through guidance from an agile coach, highlighting the difference between theoretical roles and real-world application. Despite Cagan's concerns, the author believes the product owner role is here to stay, stressing the importance of practical experience over certifications for success in product management. The discussion underscores the need for companies to self-regulate by hiring experienced product professionals who can effectively execute their roles and mentor others, ensuring the continued evolution and improvement of product management practices.