Improving React app SEO with structured data

The article provides a comprehensive guide on integrating structured data into websites to enhance discoverability by search engines like Google. It explains that structured data, which can be embedded in webpages using formats such as JSON-LD, Microdata, and RDFa, enables search engines to understand and categorize content more effectively. The guide specifically focuses on using JSON-LD, a preferred format by Google, and demonstrates its application by building a simple React app. It also highlights the impact of structured data on search result appearances, such as generating rich results like carousels. Additionally, the article discusses testing structured data using Google's Rich Results Test tool and explores the use of Docusaurus, a React-based document and blog engine, for rendering global structured data. By following these practices, websites can improve their search engine performance and enhance user interaction.