Product management requires a focus on delivering features that customers want and that drive business impact, rather than merely shipping features quickly. To achieve this, senior product managers need a structured approach, starting from top-down alignment of company and product goals, which should be defined by the leadership team. These goals are then broken down into business impact metrics at various levels, which teams use to prioritize and link to customer opportunities. The process incorporates a Hierarchy of Metrics and an Opportunity Solution Tree to identify and address customer needs, ultimately leading to potential solutions. It's crucial to validate these solutions with minimal viable tests before implementation. An ex-post analysis is essential to confirm that changes have the intended business impact. LogRocket is highlighted as a tool that aids this process by providing product insights and analytics to streamline workflows and enhance decision-making.