How to meet product deadlines

Deadlines, while often disliked, are essential for effective business planning as they help in managing cross-team dependencies, influencing other teams' planning, capturing external opportunities, and maintaining focus. The ideal scenario for setting deadlines is co-creation, where teams collaborate with stakeholders to set realistic dates through engagement, context provision, estimation, negotiation, and establishing ground rules. In cases where deadlines are non-negotiable, granting the team full ownership and resources can help them meet the deadline, despite challenges. In rare cases, crunch times, characterized by intense work periods, might be necessary due to planning failures or unforeseen opportunities, but they should be approached with caution, ensuring they are voluntary and well-rewarded to avoid burnout and address underlying issues. Ultimately, the problem lies not in the existence of deadlines but in their misuse, emphasizing the need for negotiation and clear communication between teams and stakeholders to achieve productive outcomes.

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