Many websites collect personally identifiable information (PII), posing risks of data breaches that can compromise user privacy, damage reputations, and lead to legal consequences. PII includes details such as names, addresses, and Social Security numbers, and its protection is crucial to prevent identity theft. Legal regulations like GDPR and CCPA mandate specific data protection measures, highlighting the importance of safeguarding PII. Companies are advised to minimize PII collection, use encryption, limit employee access, and employ third-party tools cautiously. Strategies such as using HTTPS, filtering data in logs, and adopting permissioning systems are recommended to enhance security. Additionally, offloading sensitive data storage to specialized services can mitigate risks. Overall, maintaining robust data protection practices is essential to uphold user trust and comply with legal requirements.