How PMs misread acquisition spikes (and what to measure instead)

Introducing a new feature often leads to an immediate spike in product metrics such as signups and traffic, creating the illusion of success. However, this initial surge can be misleading if not accompanied by genuine user retention and engagement. Many product teams rely heavily on acquisition metrics, which only indicate interest rather than sustained value. True growth is measured by retention and user engagement, with key indicators being activation rate, time to value, and retention curves. Misinterpretation of growth metrics can lead to a focus on vanity metrics rather than meaningful product signals. To achieve lasting success, product teams should prioritize user retention and ensure that product value is quickly and clearly communicated to users. This involves optimizing the onboarding process and aligning growth strategies with the product’s core value, thus attracting the right users who find long-term value in the product.

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