How can PMs benefit from generative AI

Generative AI is rapidly transforming the role of product managers (PMs) by enabling them to perform tasks like creating interactive prototypes, synthesizing customer interviews, and writing product briefs much faster than before. However, AI should be seen as a co-pilot rather than a replacement for PMs, emphasizing the importance of human expertise, judgment, empathy, and decision-making in product management. Effective use of AI involves understanding how to frame questions and provide context to get useful outputs, and knowing how to craft precise prompts significantly impacts the quality of AI-generated results. While AI can streamline certain tasks, it cannot replicate the nuanced understanding and empathetic connections that PMs develop with their customers. Thus, a balanced approach that leverages the strengths of both AI and human intuition is recommended for maximizing productivity and making informed product decisions.