How AI is changing customer acquisition

The rise of AI technologies has significantly transformed customer acquisition strategies in product management, particularly challenging traditional SEO-based content loops. With AI tools like ChatGPT gaining popularity, users increasingly bypass search engines, impacting click-through rates on search results. AI-generated overviews on platforms like Google provide immediate answers, reducing the necessity for users to click on external links, thereby diminishing publishers' acquisition potential. Despite these challenges, AI offers opportunities such as cheaper content creation, enhanced personalization, and the ability to run numerous niche marketing campaigns with ease. These advances allow for smarter targeting, personalized user experiences, and automation in sales processes, shifting the focus from large-scale acquisition strategies to numerous smaller, targeted funnels. As AI tools continue to evolve, companies are encouraged to diversify their acquisition channels to maintain competitiveness and reduce reliance on any single strategy, especially given the uncertain future of SEO.