Here’s how designers are using AI in product design

AI is transforming product design by streamlining workflows, enhancing collaboration, and reducing costs, showcasing how companies incorporate AI to improve design processes and achieve notable results. Designers can leverage AI tools like ChatGPT for ideation, FigJam AI for collaborative brainstorming, and Maze for user research, making the design process more efficient and user-centric. Prototyping tools such as Framer and Uizard use AI to speed up the creation of dynamic interfaces, while Adobe Firefly and Bing's Image Creator assist in generating visuals. In real-world applications, Airbnb uses AI in prototyping to analyze user behavior, Spotify employs predictive analytics to tailor music experiences, and IKEA's augmented reality app allows customers to visualize furniture in their homes. These examples illustrate how AI is harmonizing human creativity with machine intelligence, driving the design field toward innovative solutions and personalized user experiences.