Exploring Netlify Split Testing

Netlify's Split Testing feature offers an innovative solution for deploying and testing new features by allowing users to divide traffic between different deploys directly from their CDN without compromising performance or requiring third-party JavaScript libraries. Still in beta, this feature facilitates A/B testing or private beta releases by utilizing Git branches to build and serve different site versions on dedicated URLs. Users can track visitor interactions with any client-side analytics library and run tests across multiple deployed Git branches, all while maintaining a unified production URL. A detailed setup and implementation process ensures that developers can seamlessly integrate Split Testing into their workflow, simplifying the traditionally complex task of managing multiple site versions for feature testing. The feature enhances the continuous integration experience and is accessible to any type of site, regardless of the tools or static site generator used.