Empty states in UX done right: 4 inspiring examples

Empty states in UX design are often overlooked as mere placeholders rather than strategic opportunities to engage users. These moments, when there is little or no content to display, can evoke anxiety or motivation depending on their presentation. Effective empty states can guide users towards the next step by offering context, actionable suggestions, and a touch of personality, transforming potential drop-off points into opportunities for retention. The article examines how brands like Slack, Pinterest, Dropbox, and Duolingo have successfully utilized empty states to enhance user engagement and retention. For instance, Slack uses playful illustrations and embedded guides during onboarding, while Pinterest personalizes new accounts with curated content based on user interests. Dropbox encourages interaction through a visual upload prompt, and Duolingo keeps users engaged with motivational messages and additional exercises. These examples illustrate the importance of designing empty states with intention, suggesting that they should be seen as crucial touchpoints in the user experience, capable of reducing churn and building loyalty. By turning emptiness into an opportunity, designers can encourage meaningful user interactions and enhance overall product engagement.