Designing AI products that work for both users and the enterprise

As artificial intelligence becomes increasingly mainstream, companies are rapidly integrating AI into their offerings to enhance efficiency and productivity, while designers must consider both end users and governance stakeholders when creating AI experiences. The tension between these two audiences arises because end users prioritize usability, clarity, and speed, whereas governance stakeholders focus on security, compliance, and transparency. Failing to address both sides can result in significant risks, such as untrustworthy or unintuitive products. An illustrative example involved an AI tool that was halted due to insufficient compliance checks, highlighting the importance of involving governance stakeholders from the outset. Designers can transform governance requirements into user experience opportunities by ensuring intuitive access control, transparency, and responsible AI usage. By mapping out user journeys that incorporate both user and governance needs, designers can create AI products that are not only user-friendly but also secure and compliant, ultimately fostering trust and adoption.