Design friction: Using friction for better UX

Design friction, typically seen as a hindrance in user experience, is increasingly being utilized by designers to enhance user interactions with digital interfaces. While traditionally associated with poor design or technical issues, intentional friction can be strategically employed to improve user engagement and align expectations. Examples of beneficial friction include the IKEA effect, where user investment increases perceived value, and features like Slack's loading quotes that make waiting times feel shorter. Design friction can also enhance security through practices like two-factor authentication, and improve decision-making by allowing users to reconsider actions with pop-up confirmations. The key is to discern when friction improves or impairs user experience, which can be evaluated through user research and testing methods.

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