Creating your own color palette for your design project

Colors are fundamental in design, contributing to the vitality, meaning, and accessibility of a product through proper contrast ratios. Adhering to the Web Content Accessibility Guidelines (WCAG) ensures designs are inclusive, and a well-defined color palette prevents inconsistencies and enhances user experience. The process of creating an effective color palette involves selecting primary and secondary colors, setting a consistent hue, choosing appropriate tools, conducting accessibility checks, and applying a five-step rule for contrast. Special attention is needed for colors like yellow, which can pose accessibility challenges, but strategies like using dark backgrounds or borders can help. Understanding WCAG standards is crucial for meeting accessibility levels, with Level AA being commonly adopted. While a well-designed color palette is essential for accessibility, it is just one aspect of creating inclusive digital products, and tools like LogRocket can help designers understand user experiences and refine their designs.