Building an inclusive product through accessibility

Product managers are encouraged to prioritize accessibility in product design to ensure inclusivity and equality for all users, regardless of their impairments. By incorporating universal design principles and adhering to the WCAG 2.0 guidelines, products can be made more accessible, enhancing the user experience and broadening the customer base. Accessible design not only benefits users with disabilities but also improves search engine optimization and brand image. The article highlights the importance of designing products that are perceivable, operable, understandable, and robust, and it provides practical tips and tools for achieving these goals, such as using high-contrast colors, keyboard shortcuts, and alternative text. An example from a healthcare startup illustrates how accessibility features can be integrated into a mobile application, demonstrating the positive impact these modifications can have on usability without compromising the original design. The article concludes by emphasizing the necessity of manual testing and expert guidance in achieving comprehensive accessibility, and it underscores the value of open communication and a team culture that prioritizes inclusivity.