Build better products with subject matter experts

A subject matter expert (SME) is an indispensable resource in product development, providing high-level domain expertise that aids in making informed decisions from the discovery phase through to product launch. SMEs can be categorized into internal and external experts, each offering unique advantages; internal SMEs are more aligned with company goals, while external SMEs bring an industry-wide perspective. Product managers can leverage SMEs to avoid domain-specific errors and enhance overall outcomes by integrating their insights early in the discovery process. However, relying solely on product managers to act as SMEs can lead to biases and overextension, thus identifying appropriate SMEs early is crucial. Effective collaboration with SMEs involves setting clear expectations, ensuring open communication, and recognizing their contributions post-launch to sustain the relationship for future initiatives.