An overview of product themes

Prioritizing a product roadmap can be challenging for new products, but product themes offer a strategic approach to organizing and achieving goals. Product themes serve as high-level determinators that connect various tasks and activities, providing a clear visual presentation of the product's progress and objectives without the need to focus on minor changes. Unlike metrics, which track specific user behaviors or growth goals, themes are broader and can encompass multiple epics, stories, and tasks within a project management framework. They sit just above epics and play a crucial role in strategic planning, especially in agile methodologies, by helping teams maintain focus on the big picture and reducing the effort required to update roadmaps frequently. By using themes, product managers can communicate more effectively with stakeholders, ensure roadmap readability, and align efforts with the overall product strategy, supported by measurable metrics to track progress and adjust course as needed.