When developing a product or startup, it's crucial to not only have a great idea and solution but also to effectively deliver it through appropriate distribution channels, which can significantly impact the product's success. Distribution channels, which determine how a product reaches its audience, can be direct or indirect and physical or digital, with digital options including direct downloads from a website, Software as a Service (SaaS) platforms, app stores, cloud marketplaces, and hybrid solutions. Each method has its advantages and disadvantages, such as control, ease of monetization, dependency on partners, and potential costs. The article emphasizes the importance of choosing the right distribution channel to ensure market reach and profitability, citing examples like the transition of the Microsoft Office suite from a downloadable product to a SaaS model and the author's personal experience with Udemy. While distribution decisions are critical, they are also adjustable, and the key is to prioritize user reach and adapt based on the product's success.