A UX designer’s guide to opportunity solution trees

The modern product discovery process is often perceived as chaotic and complex, primarily due to the abundance of insights, difficulties in distinguishing problems from solutions, and challenges in prioritization. Implementing an opportunity solution tree can bring structure to this process by mapping out desired outcomes, user problems (opportunities), potential solutions, and the assumptions behind these solutions, thus aiding in better prioritization and decision-making. This tool emphasizes the importance of focusing on specific outcomes, clearly differentiating problem and solution spaces, and encouraging the testing of assumptions rather than entire solutions, which minimizes the risk of overlooking impactful opportunities. Building an opportunity solution tree involves defining a clear outcome, identifying user problems that can drive this outcome, brainstorming potential solutions, and recognizing underlying assumptions. This living artifact should be regularly updated to reflect new insights and shifting priorities, enabling teams to stay focused and make informed decisions about their product discovery efforts.